NEWS: 2004
Fletcher Building
30 September 2004
New Zealand Trade and Enterprise
06 September 2004
Dish
24 August 2004
MORE NEWS
Fletcher Building
By any standards Fletcher Building has had a successful year. Revenues, net profit, and operating earnings all increased significantly.
And the shareholders weren’t forgotten with an increase in dividend from 19 to 25 cents per share.
This year’s result was by no means a one-off. Over the last three years the company’s results have been exceptional. There is no question that it has been helped by a strong economy and a particularly active construction sector. However, the explanation to Fletcher’s success is more likely to be found in the robustness of its strategy and the quality of its decision making.
One of the tasks of an annual report is to present a summary of the year that has been.
It must not only comment on the facts, but also present a picture of how the company ‘feels’ about how the year has gone.
While this can be achieved through the use of language, more often than not design
is used to create an impression or tell a story. Colours, photography and the treatment
of type all contribute to giving a report personality, pace and presence.
All of which must be consistent with the brand. Fletcher Building is not the sort of company that seeks the limelight or has a Vodafone-type personality. However, this year it wanted to make a stronger statement about the health of the company and acknowledge its success through the annual report.
The end result is a document that retains the formality that an annual report demands, but has also provides a report that presents a company with energy, diversity and confidence.
And the shareholders weren’t forgotten with an increase in dividend from 19 to 25 cents per share.
This year’s result was by no means a one-off. Over the last three years the company’s results have been exceptional. There is no question that it has been helped by a strong economy and a particularly active construction sector. However, the explanation to Fletcher’s success is more likely to be found in the robustness of its strategy and the quality of its decision making.
One of the tasks of an annual report is to present a summary of the year that has been.
It must not only comment on the facts, but also present a picture of how the company ‘feels’ about how the year has gone.
While this can be achieved through the use of language, more often than not design
is used to create an impression or tell a story. Colours, photography and the treatment
of type all contribute to giving a report personality, pace and presence.
All of which must be consistent with the brand. Fletcher Building is not the sort of company that seeks the limelight or has a Vodafone-type personality. However, this year it wanted to make a stronger statement about the health of the company and acknowledge its success through the annual report.
The end result is a document that retains the formality that an annual report demands, but has also provides a report that presents a company with energy, diversity and confidence.