PFI seem to be saying on the cover of this report, ignore these grey clouds at your peril. The company was also saying that there’s a sliver lining as it was well placed to weather the storm called the global economic crises. The design of the report reinforced this, projecting a confident assured company that has sound fundamentals. Similarly, the content mirrored this view. There was no fudging of the economic situation, just a clear presentation of the facts.