Energy for Industry

Or EFI to its friends. Formerly Meridian Solutions, it had to rebrand, and rename, in order to create some distance from its parent, Meridian Energy. The new name not only provided a description of what the company did, but also implied a benefit to its market. It also provided an acronym which lent itself to making use of a ligature between the "f" and the "i" to communicate the idea of partnership.