MOB

The active youth market covers the ages of 18 to 34 which seems very flattering to those over 30. The point is though any communication piece has to speak accurately to its audience. So with a 'tone of voice' which was organic and rigid, conversational, transparent, fun and curious, hip, cool, innovative, future focused, up with the play, adventurous and unexpected - just need to pause for breath - there was sufficient 'tone' to cover the audience spectrum.