PORTFOLIO: PHOTOGRAPHY
The Russian writer, Ivan Turgeven, wrote in 1862, " A picture shows me at first glance what it takes dozens of pages of a book to expound."
Anyway there is no denying the power of images. No matter the nature of the shot, each photograph makes a statement about the brand.
Photographs can be literal and metaphorical, hero shot or play a supporting role. And as with most elements of the design process, photography's function will depend on the brand and communication objectives.
Our in house photography capability offers a number of benefits. The photography studio is part of the design studio, which means the art directors and photographer work in the same physical space and are on the same brand page. And it doesn't cost as much to own your own images. Images that capture your image positioning and proposition.
